7 Digital Annual Reports We Love
Looking to create a better digital annual report? From healthcare institutions to nonprofits, these annual report websites offer great lessons in storytelling, strategy and design.
By Katie Bridges
Every year, organizations everywhere aim to take an innovative approach to the same challenge: turning a year’s worth of work into a story worth reading. Annual reports are essential, because they communicate the year’s successes, explain to donors how their gifts are being used and, most importantly, inspire future giving.
But good digital annual reports go beyond that, and really good ones engage the reader through compelling stories, captivating design and thoughtful interactivity, all while showcasing the organization’s culture and embodying its vision.
Looking for some ideas you can use for your next report? Here are seven of the best digital examples (including some we designed) — and what you can learn from them.
AstraZeneca
Lesson: Let design guide the story — then offer easy off-ramps for deeper dives.
AstraZeneca’s annual report makes a powerful first impression with a long-scrolling landing page that’s visually striking but never overwhelming. Crisp white space sets the tone, allowing bursts of bold color, animated illustrations and key stats to pop. The design smartly juxtaposes the microscopic world of science (cells, genes, tissues) with the broad global impact on patients and communities. Structured around five core themes, the site offers clear paths to deeper content, including videos, analysis and a link to the full report. It’s a thoughtful, user-friendly approach that balances storytelling and substance
Rutgers Cancer Institute
Lesson: A digital-first report doesn’t just save paper — it elevates the experience.
The Cancer Health Equity Center of Excellence, a partnership between the Rutgers Cancer Institute and the Rutgers School of Public Health, was looking to evolve its impact report to provide a more interactive and engaging experience for readers. Traditionally, the report commemorates groundbreaking advancements made at Rutgers and demonstrates the center’s dedication to cancer health equity through research, community outreach, training and education. The Rutgers team partnered with C/A to introduce a digital-first format instead of the traditional print and digital PDF approach.
Girls Who Code
Lesson: Who says you can’t have fun?
As an organization created to close the gender gap and attract young women to the field of tech, it’s essential to have a well-designed and contemporary website, and an extremely of-the-moment brand — it’s also vital that both attributes are reflected in the organization’s annual report. We appreciate how Girls Who Code’s digital annual report serves as an effective extension of the brand: It’s cool, colorful and uber-appealing to a young audience, and it offers a smooth user experience. Design elements from the primary website find their way into the report’s design, keeping things consistent, clear, meaningful and thoroughly engaging.
Southwestern Medical Foundation
Lesson: Display copy and visuals can turn a single page into a rich narrative.
Southwestern Medical Foundation had a two-pronged goal when it came to its annual report: Create a digital experience that was not only visually engaging but also streamlined for ease of consumption. In other words, the report should be concise and skimmable. C/A helped the team highlight the year’s impactful moments with bold headlines and data-driven content, prioritizing clarity and engagement over traditional longform narratives. The result is a single-page scroll experience, featuring minimal text, dynamic infographics and videos, and strategically placed links for readers to delve deeper into the organization’s impact..
The Innocence Project
Lesson: Big stories deserve bold formats.
For its annual report, the Innocence Project — which works to overturn wrongful convictions and reform the systems that cause them — matched the gravity of its work with a format bold enough to hold it. Rather than reduce a year of casework to statistics, the report leads with immersive, scroll-driven story sequences that let exonerees’ journeys unfold one image at a time, paced for the reader to absorb. Procedural material follows suit: Animated icons turn a list of court cases into a navigable visual system, while clean tables and scrollable donor rolls keep data accessible without interrupting the story.
Boston University
Lesson: Lead with curiosity — and reader interest.
In its annual report, Boston University centered its content around big questions that folks at the school are working to answer: Can we change faster than the climate? Can we hardwire happiness? It shares admission statistics, grant awards and financial information too, of course, but the rich, answer-seeking content takes center stage. With absorbing articles like “Batteries, Reinvented” and “This Device Could Save Your Life,” the report is a fresh and lively read for anyone interested in higher education.
Silicon Valley Community Foundation
Lesson: A dynamic blend of formats keeps readers moving.
When it came time to create its annual report, Silicon Valley Community Foundation knew it wanted to feature personal stories about community members, donors and partners, along with the work the organization has been doing to drive it closer to its vision of an equitable, economically secure future for all Silicon Valley residents. Mixing infographics and slideshows with short- and long-form content, the report showcases the impact the foundation makes on the region. Bright, branded colors catch the eye as users scroll, and a separate By The Numbers page gives the data its own chance to shine.
Rethink Your Annual Report
We can help you create an engaging and interactive report that performs.
Katie has almost a decade of editorial experience, spending most of those years as an editor at regional magazines. A Georgetown University grad, she helps guide digital and print content programs from concept to completion for C/A clients such as Vanderbilt Health, Niagara Falls USA and Phoenix Children’s Hospital Foundation. She has written for Garden & Gun, Washingtonian and Arkansas Life, among others.
The mother of two young girls, Katie can most often be found on a hiking trail with her family (Sedona’s a favorite). She’s a Southerner through and through, and the only member of the C/A team who uses the word “y’all” with abandon.