Helping Higher Ed Successfully Share Its Stories

How can universities and colleges let folks outside their walls know how their research is making an impact? Here’s how Casual Astronaut helped three different academic institutions do just that.

11 Business Buzzwords We Hate

We have a big, authentic, synergistic idea. Are you ready to become a thought leader?

What You Can Learn From Puppies, Kids and Instagram

Four different nonprofits, four successful campaigns — and how you can follow their lead.

How to Create the Perfect Email for Your Subscriber List

Your subscribers get hammered with new emails every day, so it’s vital your email stands out from the crowd of others vying for their attention. Spoiler alert: Most people don’t even open your email. And when they do, you have keep them engaged.

5 Easy Ways to Refresh Your Website

Not ready for a full redesign? These options will give your site the biggest bang for the littlest buck.

Do You Know How to Market to Gen Z?

Here are five strategies to reach the iGeneration — and prepare for the emerging Generation Alpha.