Digital Marketing Coordinator

Job Description
 

As a digital marketing coordinator, you will be responsible for developing and executing campaigns leveraging a variety of channels. You will manage all aspects of organic and paid media campaigns, including everything from research to ongoing optimization and performance reporting.

You will work closely with the digital marketing team to ensure the campaigns are achieving the client’s goals and provide reporting that illustrates performance.

This is a fast-paced and high-energy job that is highly collaborative, so enjoying teamwork and embracing the ever-changing nature of digital marketing in a growing agency setting will be crucial.

RESPONSIBILITIES

• Develop, implement and execute paid media campaigns across multiple channels.
• Effectively work alongside internal team members, 3rd party vendors, and clients to launch and
• Conduct keyword research, write ad copy, and establish bidding strategies for paid search campaigns.
• Conduct website traffic analysis and organic search technical audits.
• Optimize content for organic search visibility and identify valuable link opportunities.
• Troubleshooting pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution.
• Continually test new tactics, shift budgets, and optimize the campaigns to maximize client budgets to achieve results.
• Execute and recommend adjustments to paid executions as needed for performance optimization.
• Manage client budgets to ensure budget pacing is on target throughout the month.
• Provide detailed performance reporting and ongoing campaign recommendations.

REQUIREMENTS

• Experience managing and results-driven organic and paid media campaigns, ideally with agency experience
• High proficiency in executing campaigns across social media channels, Google Ads, Bing Ads, programmatic, CTV and native channels.
• Experience working with Google Analytics, Google Tag Manager and Google Search Console.
• Ability to implement tags and scripts and set up event tracking within Google Tag Manager.
• Bachelor’s Degree in Marketing, Advertising, Communications or related field.
• Must be local to the Phoenix area. This is a hybrid position based in Phoenix.

NICE TO HAVE

• An understanding of AP style.
• Experience managing content within CMS platforms like WordPress, Craft, or Drupal.
• Experience with common CRM platforms and email marketing.
• Basic knowledge of HTML, CSS, and any programming languages.
• Experience working in an agency environment.

What We Do

Casual Astronaut is a content marketing agency that helps brands and organizations develop deeper and more meaningful relationships with customers. We marry content strategy, content creation and content distribution to attract audiences at key moments in the customer journey — and ultimately to drive engagement and action.

C/A works with brands and institutions to create the articles, videos, social media posts, publications and websites that attract audiences and prompt consumers to take action. Our clients span a range of industries, from travel/tourism to healthcare to higher education, and include The Ritz-Carlton, Vanderbilt Health, the Frank Lloyd Wright Foundation, the University of Arizona and the University of California.

Who We Are

At C/A, we all bring different things to the table — stellar writing skills, top-notch design chops and digital marketing know-how, as well as experience working with clients from a variety of industries. That diversity of experiences extends to our backgrounds and perspectives. We believe diversity of race, color, religion, age, sex, sexual orientation, gender identity, national origin and disability status drives creativity and innovation. It’s important to us that as we craft content and digital experiences for a variety of audiences that our own staff reflect the audiences we are trying to reach.

And hiring is just the first step. Our agency is committed to our team members, and we take time to ensure that each person we bring on is a good fit for our culture and our values. We believe our staff and our clients benefit when everyone feels included and valued, and we have implemented initiatives to that end, including providing flexible time-off so that staff can celebrate holidays and events of their choosing, and offering paid leave for all new parents, regardless of gender or whether through biological birth or adoption.

Our benefits package includes competitive salary, flexible paid time-off, and medical and dental health coverage. We provide regular company-wide lunches and happy hours, sponsor shuffleboard competitions and karaoke contests, and encourage connection through collaborative workspaces. We have also launched C/A Charities, which targets causes and issues that disproportionately affect children and underserved populations, including hands-on projects with Arizona foster care, the International Refugee Committee (IRC) and HomeBase Youth Services through Native American Connections.